There are more than 800 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this huge number of potential online consumers many new companies entering the market struggle to attract customers. How can you target the Chinese market online more effectively? What new strategies are brands and companies

Author information

Olivier Verot

Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, “A French man lost in China for several years,” speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Olivier likes to share his knowledge with others, exchange ideas, and is always open to meeting new and interesting people in Shanghai.

The Golden Age of Social Media Influencers (WangHong) in China by Olivier VerotMaximize Social Business


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