If you think social media is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so congested these days I

Author information

Claire Axelrad

Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development experience to her work as principal of Clairification. A sought-after coach, Claire teaches the CFRE Fundraising Certification Course and frequently presents for The Foundation Center and 4GOOD. Claire writes this monthly column on Nonprofit Social Media plus regular columns for Nonprofit Pro and Guidestar. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. +Claire Axelrad

9 Winning Nonprofit Social Media Strategies by Claire AxelradMaximize Social Business

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