Hilarious content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right
Holly Chessman contributes a monthly column on Content Marketing. Holly is the Vice President of Marketing for Glance Networks. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly understands the power of building customer relationships online, as well as the skills necessary to produce and enforce results-driven marketing processes and campaigns. Holly is passionate about implementing business strategies and visual engagement solutions that result in rapid revenue and happy clients.