Everyone does Facebook marketing. I have seen brands which do it well and brands that suck at it. Many of them have awesome content but do not know how to direct engagement towards it. Once you are familiar with Facebook, it is important to understand how you can get the right engagement for your content.
Nikhil Premanandan contributes a monthly column on Facebook. Nikhil s currently the head of marketing at SMhack, a social media management software startup. He likes to experiment with Facebook consistently and document his experiences in his blogs. He understands the hidden potential social media has and is always looking to learn. Nikhil also contributes regularly to Jeff Bullas’s blog. When he’s not on Facebook you can find him digging the latest exploits of Tom Hanks and Steve Carell.