How to Leverage Social Selling Research Without Being a Creeper

I spent some time last month helping a friend get set up on LinkedIn so that he might start to leverage that platform in order to find a good B2B sales job. He’s a younger guy who has a fairly extensive background in B2C selling.

Once we got his profile set up to an acceptable starting level, we went on to discuss the importance of engaging with and connecting to, the right people on LinkedIn. This will often involve visiting profiles to learn more about that person. I have never had any qualms about any person finding out that I was on their page. In fact, I want them to know. Someone looking at my profile may be a buying sign.

One of the things that we discussed was the importance of him doing research on those people who would be evaluating his application.


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