Facebook is an invaluable resource for digital marketers. Whether it’s an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and his team have created a premium platform where people spend loads of time.
What many people don’t realize is that when you start cross marketing using Facebook with other channels, your impact grows exponentially.
Email marketing and Facebook are a match made in hybrid marketing heaven. Here’s how you can leverage your presence on Facebook and take your list to the next level.
1. Use a pinned post to send traffic to your newsletter sign up page.
Pinned posts stay at the top of your feed. With an eye-catching image and a great CTA, they’re the perfect way to drive sign ups.
2. If you use a sign-up button on your Facebook page.