Employees are one of the most valuable and trusted marketing assets available in today’s digital world. They are both digital and social-savvy in the connected world i.e., Connected Employees. With the rise of social media, employees are empowered with right tools and technologies to talk about employers in the social channels without any support and encouragement from their employers. What does it mean? We live in the age of millennials and trust has become a new marketing currency for businesses. The result of which businesses are far more willing to trust employees’ words than business leaders’ statements.
Hinge Research Institute and Social Media Today survey reports have highlighted that companies with employee advocacy programs resulted in increased brand visibility, brand recognition, and brand loyalty. Would you miss this opportunity as a modern marketer? No, not at all.
As a modern marketer myself, I embrace this incredible opportunity to transform employees into trusted brand advocates.