Applying DISC to B2B Social Selling [Free Download]

If you are not familiar with DISC, it is a tool to measure a person’s behavioral patterns. It is a great way to learn more about yourself and an even better way to recognize, and to predict, behaviors in others.  As a salesperson, it will identify your preferred communication style as well as that of your customers or teammates.

As sales is “the science of communication and persuasion”, being able to do so in a manner that is most accepted by your client is crucial and it is your responsibility to adapt and adjust! While DISC will not measure motivations (there are assessments for this), motivators and behaviors are closely aligned and we will touch on those.

DISC is largely based on observable behaviors which would suggest that you need to physically see them.

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