An effective infographic needs more than just attractive visuals. To provide a meaningful learning experience for your audience, you should also share relevant data, facts, and practical advice. But since the internet is filled to the brim with information, you need to develop a streamlined research process that will lead you to the most updated and credible sources.
Remember that your brand’s reputation is on the line whenever you publish new content. If you give your audience outdated or wrong information, you may end up losing their trust forever. But if you cite authoritative websites or organizations, then you’re well on your way to being authoritative yourself.
To make sure your infographic strategy leads to positive results, below are the top five research tools you should definitely use:
This is probably one of the favorite content research tools of digital marketers.