Have you heard about Facebook live or seen a few of your associates on Facebook doing a live event? If not you may be familiar with Periscope or Meerkat. They are live streaming apps for the social media world.
Facebook launched this amazing feature in January 2016. Initially, this feature was app based and only accessible from your mobile device or tablet. Now, most of the world can live stream from their desktop.
Why use Facebook Live? Great Question!
Video will contribute to over 90% of the internet traffic by 2018. Understanding what an audience does online makes it easier for a business owner to get their message, brand or content in their social network.
By using Facebook live or any video content we’re able to instantly build rapport with our target audience. However, the secret ingredient is consistency. We need to continue to make content that is educating, entertaining and real (authentic).