Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives.
Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat, are taking on larger roles in PR agencies. PRs have to change the way they think and operate, and agencies need to adapt quickly or risk being left behind.
This post examines the role that social media will play in the future of PR, and how the industry needs to adapt and account for its ever-increasing influence.
Impact of social media on traditional PR
Before delving into the future of social media and PR, it’s important to note that social media has already changed the course of public relations, almost beyond recognition.
Social media affords individuals an opportunity to show a different side of themselves and allows a brand to show more of its personality.