Employee advocacy has become a buzzword in today’s digital world. The industry reports highlight that consumers only trust employees above all other marketing activities. As you aware, employees are the most untapped marketing assets of any organization. In a recent study, 64% of marketing executives consider word-of-mouth marketing is the most effective marketing channel and only 6% of them say they have mastered it (Source: Forbes).
The businesses face a lot of challenges in adopting employee advocacy tool due to few misconceptions. Here are five common myths of employee advocacy enlisted below:
Myth-1: CXO’s have little presence and less active on social media
The success of employee advocacy programs depends on active participation and encouragement from business leaders of any organization. A new initiative such as employee advocacy program should be guided from top-bottom to start with. However, the reality is many business leaders have their presence on social media but don’t find time to participate.