So many promotional avenues are open for digital marketers that sometimes it’s hard to pick just one. All digital marketers use social media and content marketing for their promotional needs.
Social media and content are often supplementary to each other. Content marketing is a promotional device whereas social media provides inbound marketers a platform. Brands require both.
But which of these two should they prioritize? Where should they invest more marketing dollars?
Let’s find out:
Web traffic pattern
Analyzing the traffic pattern on the web can give them a fair idea. A traffic and engagement pattern detection company called CodeFuel’s conducted a survey jointly with Nielsen. CodeFuel’s clientele consists of content publishers and retailers who are always on the lookout for better engagement metrics and effective monetization options. The purpose of conducting the survey was to give them a detailed look into content consumption, traffic and monetization data.