Social media has already had a significant impact on public relations. PR professionals now include social media in their campaign plans and create purpose-built strategies specifically for this medium. There are plenty of social media tools and tips for PR, but using social media to pitch to journalists is something that should be explored in more detail.
According to Cision’s 2015 Global Social Journalism Study, 23% of journalists now accept pitches on social media, with Twitter becoming the third most popular channel for pitching stories, following the two main formats, email, and phone. With this in mind, it’s important to get social media pitches right.
Choose the Right Platform
As a general rule, Facebook is for friends, while Twitter is the social media network to use in a professional capacity. Before you use Twitter to pitch to journalists, make sure your profile is up-to-date – this includes clearly listing the company you work.