Should you be creating content or curating content? Which is the better way to go?
After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and brings them further into the buying cycle.
There are tons of kinds of content but only so many hours in a day to develop all those pieces. You could be creating all that content – or you could be curating it. But which is more effective?
Creating content is all about developing unique pieces that showcase your business’ expertise.
Why Do It?
When you create your own content, you show your audience that you know how to think through the issues your prospects are experiencing and provide them with the answers.