There’s good news and … there’s bad news. The good news is that, with social selling, your market just got a lot bigger. The bad news is … your market just got a lot bigger and you will need to be more diligent at managing it. But, there’s also some really good news!
If you play your cards right, you can probably leave most of your competitors in the dust. This is even more likely in the world of B2B selling which, in my experience, still lags far behind B2C in terms of social adoption. In a steak and beans sales contest … you’ll be the only one who will be needing a knife.
If you are unsure that this opportunity even exists, that’s fair. I would suggest that you do a little research on your own. You should already know who your top competitors are.