20 Influencer Marketing Trends to be Realized by 2020

The risky challenge of social media predictions

When you write a monthly column on a platform of professional bloggers, you’re called on to make predictions. It can be a very risky adventure. However, if we look at the changes that are taking place and the emerging trends, it’s possible to get a good idea of the future.

With the emerging technological innovations and the power of Generation C connected consumers, it’s difficult to predict where we’ll be in the future. Today, all that can be certain is that the acceleration of the changes will continue over the next few years. It’s possible to refer to different studies carried out among the professionals to get the pulse of the market and know the future trends.

Here are the top 20 trends I observed over the past few years. These could further mark the evolution of influence and content marketing over the next 3 years.



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