How To Identify What Core Message to Visualize in an Infographic

One of the most difficult parts of creating an infographic isn’t creating the design. It’s summarizing your content and really identifying what the core message is you want to visualize.

I often find myself looking at infographic examples for inspiration on style and layout, and the ones that stand out the most aren’t necessarily using evolutionary design elements. They aren’t interactive or littered with cool effects, but rather they manage to successfully reveal the core message through the appropriate use of visual additions.

What do I mean by this?

Well, a great infographic should have one purpose, and that is to make complex information more engaging and more digestible. This doesn’t mean simply condensing long-form text and prettying it up with a cute color scheme and nice fonts – it means enhancing that information and complementing it with relevant imagery.

Granted, nice colors and fonts are important if you want your visual to stand out, but it’s not the main goal of an infographic.


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