How to Stop Cheating in Social Media Contests

As long as there have been sweepstakes, there have been cheaters. Digital sweepstakes and certainly social media sweepstakes have only opened up the floodgates for unethical entrants to hijack the prizes. To make matters worse, many small businesses and agencies are grossly unaware of these sweepstakes pitfalls. I originally touched on this topic in my blog post Why Voting Contests are Always a Bad Idea.

Different Types of Cheaters

There is a wide variety of ways entrants can cheat. Here are just a few.

In-Person

This one is very old school. It is rare to see entry pads and ballot boxes in stores anymore. Back in the day a cheater would swipe the whole pad, fill them all out and stuff the box. If you own a restaurant or shop and still put out a fish bowl to collect business cards, go through all of the entries before selecting a winner.

http://ift.tt/2uCnMJH

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s