Many people believe that the only benefit to using infographics is to build engagement on their blogs. And although this is true, there are actually a lot more benefits to creating infographics and other forms of visual content that go unnoticed and unattempted.
In fact, infographics are a great way to build relationships, boost organic traffic and take advantage of cross-platform sharing.
One of the main strategies we’ve used in the past to build better relationships with influencers is the creation of guestographics. Guestographics essentially means “guest infographic”. It has similar benefits to contributing guest posts to various blogs and sites within your industry.
Here’s how it works:
- First, you need to compile a list of the influencers you may not have relationships with but would like to build. You can use tools like Buzzsumo, Ahrefs and Mention to identify who these individuals are.