You know how important sales are, right?
And you know that fundraising is, more or less, the nonprofit word for selling, right?
Without sales/fundraising, your business/nonprofit doesn’t grow, and without growth, your business/nonprofit dies.
So it makes sense to learn as much as you can about finding, developing and nurturing leads/prospects so you can convert as many as possible into sales/gifts.
This is true no matter what industry you’re in, whether you’re for- or non-profit.
The folks at Get CRM have taken a look at best practices and years of data to come up with 56 Sales Statistics You Must Know in 2017 & Beyond.
Much of this data is directly applicable to social sector businesses, so why not be smart and benefit from inquiries and examinations being done by those with the resources to invest in market research?