It’s no secret—and may even be cliche at this point—but tens of thousands of blog posts get published per day. And, in the wake of this content deluge, how do you get people to notice your carefully crafted new blog posts?
They say publish quality content. But I’ve seen more than a few quality articles languishing in obscure places, so I don’t think simply publishing quality content is enough.
According to Buffer, it’s less about content creation and more about content promotion.
Then again, I’ve seen my fair share of haphazard promotion campaigns where people post their stuff all over the place.
On the other hand, I’ve also seen some fairly generic content that went up the charts because of a great promotional campaign. (I won’t mention those directly to avoid offending people, but I’m sure you’ll have your own examples come to mind.)
So despite some poor content promotion attempts, a part of me can’t help but agree with Buffer.