YouTube advertising is a tremendously effective way to reach potential e-commerce customers. The platform is less saturated than Adwords Search and Facebook. However, it still takes a lot of time and resources to test campaigns and generate profitable leads.
Challenges with YouTube Ads
YouTube ads are not as intuitive as Google’s other AdWords solutions. The biggest sticking points are listed below.
1. Gauging User Intent
You can’t target as easily by user intent. When users search on Google, they are actively looking for solutions to their most pressing problems. They already have a buyer’s state of mind and can convert with cold traffic and the right ads.
YouTube users aren’t nearly as buyer oriented. They are merely interested in viewing video content. It is very unlikely that you will be able to refer them directly to your sales page to make a purchase.