Kara Lauder, founder of the Kader Boot Co in Australia, got a major marketing and awareness boost when she was asked to feature her boots in the Oscar gifting suites. When coupled with social media posts like this, it worked a treat for her brand:
In fact, her social media content and marketing has enabled her to grow her Facebook and Instagram audience and, more importantly, her customer base.
How is it that some brands seem able to score wins on social media while others flounder and die?
Having scoured social media channels and watched various brands, it seems to us that there is a recurring theme with the brands that repeatedly score wins on social media. Here is the secret: To get the best results on social media, you need to be social. In other words, you need to demonstrate each of the following seven characteristics.