I remember a conversation I had with Amazon in 2010 for a client and how important Amazon thought video was, even back then for product sales. Fast forward to today and product video is an even more important part of your conversation optimization strategy for every eCommerce site and with social media.
As retailers, we need to use every tool at our disposal to help people make purchasing decisions. A lot of sales are lost due to apathy on both sides of the cash register. You need people to care about your product and you need to care about your product and the marketing of your product.
The main problem with buying a product online is that you can’t touch the product. A video is a way your bridge this gap.
The best videos, product or not, have people in them. We, as humans, connect with other people.