The concept of a museum is less than 200 years old. A museum is a good place to learn about culture and history. Museum
- There are more tourists from China than any other country in the world (120M)
- These numbers are increasing (it is just the start?) as only 10% of the Chinese population has a passport
Should museums use Digital Marketing to get more Chinese travelers?
According to the U.S. Travel Association, Chinese tourists spend on average $7,200 per visit per person. This includes travel and lodging. While 85% of the money goes to shopping, nearly 36% goes to art museums and galleries.
Over 6.15 million Chinese traveled abroad during the Chinese New Year 2017.
Foreign museums, especially French museums such as the Louvre Museum and the Palace of Versailles take an important place on social networks and Chinese Internet.