The business landscape is continuing to evolve at an increasingly rapid pace, creating new challenges that are way beyond the traditional competitive pressures of product and service innovation. In the current environment, entire business models are emerging and morphing in an attempt to provide personal and relevant customer experiences.
Companies like Google and Tesla routinely innovate their business models in an effort to stay relevant. Amazon continues their disruptive practices by launching Amazon Go, an innovative retail location where there are no cashiers.
Digital marketing and omnichannel are outdated terms that are being replaced by marketing in a digital world. This subtle distinction acknowledges the pervasive power of technology and connection to create a differentiating customer experience, at least for the moment.
Customers don’t think in terms of channels or platforms, instead, they are interested in seamless, personal experiences that are customized and accessed on their terms.