As marketers and writers, we’re always looking for better ways to engage and interact with our target audiences. We want to show people we’re the best at what we do, convert them into customers or subscribers, help drive a change in the industry and so much more.
But in today’s fast-paced world, if your content doesn’t intrigue your audience in seconds or keep their attention for more than a few minutes, you’ve lost them. And not only will that have an impact on how they view your product and your brand, but if people aren’t spending enough time on your site, that can signal the wrong message to Google as well resulting in a poor impact on your SEO and rankings.
That means to create useful content, you have to understand what attracts people, how they consume content and how they retain information.
Over the years, it has become clear that infographics are one of the best forms of content for engaging audiences online.