How to turn your corporate blog into a content hub for your content marketing strategy and save time and resources
Corporate blogs have become an integral part of corporate communication. However, the success of these blogs often falls short of expectations for many reasons.
If a corporate blog is set up as the center of organizational communication, it cannot serve only as a content outlet. It has to be THE base camp for content creation, content distribution, and social engagement. Used in this way, it will fuel your content marketing strategy and even save time, money, and resources for content creation.
Here’s how it works.
Why blogs are essential for corporate communication
- 56% of bloggers who maintain business blogs say it has helped their company establish a position as an industry thought leader.
- 81% of businesses reported that their company blog is useful to critical for their business.