Has Facebook Killed Social Media Sweepstakes?

In January, Facebook made a massive announcement many social media marketers dubbed Facebook Zero. The algorithm changes were so large and far-reaching, I had an amazing number of colleagues, and not just those in the marketing realm, discussing the changes and how to best manage and mitigate them.

These are a few of the links from Facebook marketing experts I feel outline, highlight and best explain the changes:

  • Facebook Marketing Expert Mari Smith and her perspective on the changes.
  • Leanne Peard outlines the changes, along with solutions: Is Your Facebook Page DEAD?
  • The Boss Magazine’s interview with Michael Stelzner: How to Survive the Facebook News Feed Changes

The long and short of change is: if the 65 million business pages do not pay Facebook to promote their content. No one will see it.


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