In January, Facebook made a massive announcement many social media marketers dubbed Facebook Zero. The algorithm changes were so large and far-reaching, I had an amazing number of colleagues, and not just those in the marketing realm, discussing the changes and how to best manage and mitigate them.
These are a few of the links from Facebook marketing experts I feel outline, highlight and best explain the changes:
- Facebook Marketing Expert Mari Smith and her perspective on the changes.
- Leanne Peard outlines the changes, along with solutions: Is Your Facebook Page DEAD?
- The Boss Magazine’s interview with Michael Stelzner: How to Survive the Facebook News Feed Changes
The long and short of change is: if the 65 million business pages do not pay Facebook to promote their content. No one will see it.