Infographics are a type of content—visual content. Which means that like all other content types you can think of—except maybe software or tools—they can be shared directly in newsletters to your email subscribers. And yes, a software is a type of content. But I won’t digress.
Infographics are useful because visual content is easily remembered. In one study, 65 percent of people will remember an information three days after they see it if it contains images.
However, the nature of infographics makes it important to follow some best practices while sharing them to your email subscribers. It’s not just like sending a text-based newsletter. What are these guidelines? Read on to find out.
1. Pick Your Email Marketing Platform
Currently, there are hundreds of email marketing software—312 are listed on Capterra at the time of this writing. As obtainable with most marketing-related tools, you’re spoilt for choice.