Businesses need to decide how they want to use YouTube. Is it a video storage site or a social media site? Most companies treat it like it’s for video storage. It is ok if this is how you are going to use YouTube, but you can’t grow your YouTube channel if you are using it this way.
The internet is over saturated with information. It is hard to get anything that you create and put online found and YouTube is no exception. There are 300 hours of video uploaded to YouTube every minute and counting. It used to be that I could create a video for a client and get their video on the first page of Google in 24 – 48 hours.
Now it takes months even for a small-town dentist to have their video show up in a search. YouTube is a long-term strategy.