Facebook, the social media giant has been under a lot of bad press lately. But that hasn’t stopped marketers from flocking to Facebook to sell or advertise their products and services. In the past, I have talked about how brands can use Facebook for marketing. However, in this post, I will be discussing the latest updates that Facebook has shared with us regarding Facebook groups and communities and how marketers can use it to enhance their brand and marketing reach.
Facebook has shifted its focus to groups of late. This is understandable considering Facebook Groups see more than a billion active users each month. It has noticed that there are conversations happening within groups. A large number of people often interact with public content in groups and Facebook has decided to leverage this. Facebook has also updated its algorithm in line to encourage conversations within groups.