Infographics are a key component of any content marketing strategy.
They’re the ultimate accompaniment to any piece of long-form content, like a blog post or news article, because they’re like visual candy–bite-sized and easily digestible.
While most content marketers I speak to these days recognize the value of infographics in digital marketing, most don’t have the time (or the budget) to get them professionally designed. And when they try to make them themselves, they have no idea where to start.
So today I’d like to give you the low-down on the two key steps for creating a successful infographic from a blog post:
- Summarizing a blog post for an infographic
- Transforming a summary into an infographic
To make sure you have all the tools you need to create your own infographic, I’ll walk you through a case study–together we’ll turn a real-life long-form article into an irresistible infographic.