Content marketing has become very competitive. Millions of blog posts are published every month. By 2019, the global content marketing spend per year is expected to exceed $300 billion.
There are two things you can do to stand out from all this competition. One is to analyse the content that is already out there. You can figure out the keywords most people search on search engines to find the answers they are looking for. And you can also do some social media research to learn which content gets shared more. This will help you create content that drives traffic through both search engines and social media.
Another thing you can do is dissect your own content. The data obtained from analysing your content can be implemented to make it more engaging and to optimize it to accomplish your business goals. But deciding on which metrics to analyse can be a tedious task, as there are so many of them.