How do you know if you’re tracking the right social media KPIs or if your content strategy is working?
There are the obvious signs – visitors to your website, people liking and sharing your posts on social media platforms. It’s always great, as a content creator, to see this type of interaction. However, if your social media content strategy is part of an overall marketing plan designed to either win new customers or sell a product, are you seeing an actual return for your efforts?
This is where Key Performance Indicators (KPIs) come in. They are an effective way to measure and manage your ROI (Return on Investment). Figuring out which ones are vital for your business can be an art in itself.
For those who don’t know, KPI is a set of metrics that help you to measure the success (or failure) of any given activity or business process.