Content marketing has been around for hundreds of years. Content includes things like white papers, books, demos, literature, just to name a few. Think about it. When you were a kid, how many cartoons where just content marketing aimed at getting you to ask your parents to buy toys? Thanks to the internet, we have more tools available to us to distribute content marketing now than ever before. However, the world is also now full of more noise in the form of content than ever before. Content marketing has unfortunately become a buzzword resulting in a lot of brands creating content, but this isn’t really marketing. It’s just noise.
In reality, content marketing is some form of educational information. It is not about what the company sells. The idea is to provide good information that the reader or viewer cares about, so they become loyal to the brand.