E-commerce marketers are facing a lot of competition in the United States. This has driven many of them to seek customers abroad. The markets in Asia, Europe and Latin America are growing faster than anybody could have ever predicted. In the Asia Pacific e-commerce market, sales rose over 40% between 2016 and 2017 and are currently higher than in the United States.
You can pursue these markets with the same channels that you use to reach e-commerce customers in the United States. Facebook and Adwords can be exceptional platforms in any country.
However, some of the popular platforms that you use for domestic marketing may not be as effective for international e-commerce marketing. This is especially true for social media marketing. You may be able to find cheaper and higher quality traffic from social networking sites specific to the regions that you are marketing to.