Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and search word collections means we aren’t desperate to break into the more famously taken keywords.
For a bit more context on what keyword research is and what it consists of, here are a couple of resources for you:
- Dave Schneider explained the general process of finding relevant keywords
- Over at Dir Journal Alysson Fergison did a good job outlining keyword research basics
- Over at Digital Eagles blog, there’s a very solid guide on keyword intent
Now that we have the basics taken care of, let’s narrow it down to our core topic: Content marketing.