In today’s connected world, content marketing has become a key part of every company’s marketing efforts. Content marketing is a great way to showcase a business’ value and expertise, build a business’ brand, and increase customers’ trust through knowledge sharing.
However, have you ever thought about how you could use content marketing for building your own personal brand? Or whether personal branding is important at all?
Why Is Personal Branding Important?
Think about the first thing you do when you are going to interview a candidate for a job, watch a speaker present, or start working with someone new: You look them up, probably using Google. With a few quick clicks, you can discover a myriad of information about that person.
It’s only logical to conclude that other people are doing the same for you. Consider what you want those people to see when they look you up: Information that someone else has posted about you that may or may not be accurate?