Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers.
If you already run a blog, then you are certainly aware of all the amazing benefits of blogging. Whether you are just starting out or looking for ways to expand your reach beyond your blog, publishing content on LinkedIn is definitely one of the smartest steps that you can take.
Read on to explore why you should start using LinkedIn as a blogging platform and what you should keep in mind to use the platform to your advantage and reach your blogging goals.
Why Should I Blog on LinkedIn?
A lot of people think that publishing content somewhere other than their own blog would not really be beneficial, because they would be driving traffic to some other website.