Facebook has rolled out so many changes over the past couple of months that lots of advertisers have been left shell-shocked. If you have been struggling to keep up with all of the new developments, you may have missed one that is especially relevant to ecommerce marketers. Facebook just announced that it is using a new ecommerce review tool. This is going to have a major impact on ecommerce companies that advertise with the social networking giant.
Here is an excerpt from the Facebook Newsroom press release about this new tool:
“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or that misrepresent products. We’re taking steps to try and identify these and other common frustrations with a new tool launching globally today. It is designed to let people review businesses that they’ve made a purchase from with the hope of connecting more people with businesses that meet their expectations.”
It will be a gamechanger for the ecommerce industry but should ultimately be a good thing for scrupulous ecommerce brands that deliver great value for their customers.