Instagram can be a frustrating social network for marketers to manage. Originally created for use solely on smartphones, Instagram has slowly allowed brands more access to the social network from the convenience of a computer should you use a general social media dashboard tool that supports posting to Instagram – I recommend AgoraPulse for this purpose. However, compared to other social networks, analytics and tools access is limited. For example, Twitter allows developers to access a great deal of intel, which in turn provides marketers a plethora of options to gain visibility into their marketing efforts. Instagram, and the few tools that exist to support Instagram marketing, are limited in what they can offer you.
Those who have seen me speak on the topic of Instagram and how it compares to other social networks understand that Instagram is closer to Twitter in concept than it is to Facebook.