Let people know about a company is the first step, then you will need to keep their attention to catch these consumers. It’s important to let them see positive information about the company’s or its products from some persuasive sources (including online influencers) to increase your e-reputation in China. If a Chinese gets interested by your content, he will probably engage himself in searching for more information, following and sharing your brand. The more you own data and flows, the more you will be powerful in China.
What are the top video platforms in China for branding?
Nowadays, leveraging a social media platform for your brand doesn’t automatically make your success. Brands, frustrated with the high prices and declining organic reach on mature platforms such as Weibo and WeChat, have been eager to experiment on video platforms.
In fact, among the latest trend in digital marketing, it seems like videos are a very good way for communication and promotion in China.