How to Grow Your Personal Brand on Facebook [2018 Edition]

I’m sure you’re with me on this one:

Your personal brand on Facebook is what helps to build loyalty to your central corporate page.


Users trust people, not faceless business pages customized to sales.

Another fact:

Users come to Facebook to communicate, and its updated algorithms are tooled for this: personal outweighs public, comments outweigh likes and views, and quality dominates over quantity now.

And finally:

Users crave expertise and personality behind brands, and your personal brand of Facebook becomes that very mouthpiece to grow the audience and build positive customer relationships.

Long story short, personal brands are better than corporate. Grow yours on Facebook – and you and your business will succeed.

How to do that?

2018 calls the shots:

Your Audience

To hook the target audience, write on topics interesting to them.

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