There’s been a lot of talk about chatbots lately in the digital marketing world. Everywhere you go, marketers are either already using these tools or making plans to incorporate them into their digital marketing campaigns.
So, what exactly are chatbots and why all the hype about these tools now?
Here’s everything you need to know as well as several tips to help you get the best results from your chatbots.
What are Chatbots?
A chatbot is an internet-based software program designed to engage people on your behalf. Instead of physically liking posts and typing messages on your keyboard, bots do the job for you. You simply tell them what to do such as like a post, follow someone, or send a reply and they’ll do exactly that.
Take the example of a social media marketer who has to run campaigns on multiple platforms – Facebook, Twitter, and Instagram.