word of mouth statistics

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters
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This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report.

In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to buy, and how to vote.

Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Word of mouth is, of course, the oldest form of recommendation and customer acquisition, and it may be more important than ever, according to our findings in this Chatter Matters report.

Download the entire study at no cost here, and we’ve provided an infographic of key statistics below.

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