What Businesses Need to Know about Facebook Stories.

Facebook stories were launched in early 2017. If you’ are familiar with Snap Chat then you will have a sound understanding of how this feature works. If not let me explain.

Facebook stories is a microcontent creation feature inside of Facebook, (time sensitive) this feature allows us to take a very short video or image and post. The user-generated images or short videos can be viewed twice and are only available for 24 hours. It’s almost identical to Snapchat Stories, allowing you to heavily customise the posts with a selection of filters, text, drawings, stickers, frames, and masks.

Stories are the new black inside of Facebook. What I mean by this is that the engagement of your stories inside of Facebook will and does affect your algorithm. The easiest way to think about stories is to think of them having their own unique news feed.


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