Analytics – they’re the magic behind why our social media content campaigns mean something – but not everyone bothers to track them and they’re missing out.
Today’s consumers expect more from companies. They increasingly look for brands that engage with them online and organisations that do, reap real benefits. But in order to do this, you have to know what works and what doesn’t and it’s far more complex than just the vanity metrics of likes, shares, and comments.
Do you know who is visiting your site? When they’re visiting? What they do once they arrive at your landing page? Whether they’re spending anything or signing up for your services? Do you get more visitors after you’ve run a social media campaign or Facebook Ad?
Answering the important questions
These are the vitally important questions which can only be answered by searching through and examining your web traffic and social media analytics.