Facebook is a potentially highly valuable asset for marketing
leads. They make it quite streamlined to build communities and
provides marketers with the tools to track progress and improve
their campaigns. These qualities make it a must-consider digital
Among the community building tools available are Facebook
Groups. Essentially member areas for like-minded people or users
with a common interest to discuss and share opinions, Facebook
Groups were initially designed to give friends and families a
private space where they could do private group communication but
they have expanded to be a powerful tool for Pages.
Businesses have since discovered the marketing advantages
provided by Facebook Groups. They’ve found that a Group takes you
closer and provides a more powerful way to build trust and loyalty
with your ideal audience in a way that other Facebook features
can’t, making it a potent lead generation tool.